To create helpoid campaign

Helpoid campaign consists of Question-Answers and image banners (optional), in a conversational tree fashion leading user to desired outcome. Here each unit depends on users response to previous unit.

To create a Helpoid Campaign –

1. Select Helpoid under Campaigns from the left-hand side panel and click on Create Helpoid Campaign.
2. Enter your campaign information like
   • Campaign Name: Campaign name for your reference.
   • Select if you are creating a campaign as a brand under advertiser or running a house campaign on your website as a developer / publisher.
   • App/Website or Brand: If you are a publisher and wish to run a campaign in one of your websites, select website in which you want to run this campaign. Whereas if you are an advertiser, select a brand for which you are creating this campaign.
   • Ad display time : Select the duration (in seconds) for which to display each question in your campaign
   • Start & End date : DateSelect start and end dates for your campaign – Your campaign will run during those days
   • Content Category: Choose content category of your campaign.
   • Campaign tags : tags pertaining to your campaign e.g., if you have a women's clothing campaign, you can specify "clothing", "shopping", "Feedback", "Rating" etc.
   • Impression & Click tracking URL : If you are using a 3rd party campaign tracking mechanism you can specify their impression & click tracking URLs.
   
   
   
    
3. Questions/Images
   • Enter one or more questions with relevant options and upload image banner(s) if you want to display a banner unit at the end of a helpoid campaign.
   • Each question can have Text based option / Image based options.
   • For the last question in the series of questions, if you wish to redirect the user to a relevant web link, you can link each or any answer option to a valid web URL (by specifying it in corresponding link/tag). This should be done if the helpoid tree does not end with a banner unit.
   • Along with capturing user's response if you wish to redirect the user to a relevant web link in an in-app web view, you can link each or any answer option to a valid web URL (by specifying it in corresponding link/tag). This is optional.
   • Question Tags: tags pertaining to the current question (optional). Helps in user targeting.
   • Select questions from the list that you wish to include in this conversational tree campaign.
   • Upload and select image banners you wish to include in this helpoid campaign.
   
   
   
    
4. Build a Helpoid Campaign:
   • By selecting a Question and associating (linking) each option to a follow up question or an image banner.

     NOTE: A node of a decision tree ends with an image banner.

   
   
   
    
5. Campaign Design
   • Ad type / Ad Layout : Select campaign size and layout (Ad Size and Ad layout) along with logo and theme for the Question.

     NOTE: Based on selection of your ad size, available layout options will differ

   • Campaign logo (optional) : If selected it will appear as 40 x 40 pixel on left hand side of your campaign.
   • Theme : Choose tapCLIQ's default theme or create your own – Theme allows you to set background color or background image, font colors for question and answers for the ad.
   
   
   
    
6. Campaign Budget - Specify Total Budget, Daily Budget and desired number of total impressions. This helps in controlling your frequency of your campaign's distribution.
   
   
    
7. Campaign Targeting – Set target audience of your campaign
   • Start and End dates : Dates between which you want to run your campaign
   • Day Parting (hours): Hours during the day you would prefer to run this campaign
   • Tags : Along with campaign tags added in step 1 you can specify various targeting tags for e.g., if you are targeting women who like tops, you can specify tags like "women", "tops" etc.
   • Device : Select the type of device on which you want to run your campaign.

     NOTE: If this campaign is for a particular app, application's device capability supersedes device targeting.

   • Platform : Choose the platform on which you wish to run your campaign ( iOS, Android, Web ). This option is only available to advertisers.
   • Apps : Choose particular apps in which to run your campaign (Available only to advertisers of enterprise ad network)
   • Ad / Engagement Units: Units available for targeting will depend on app / website you have selected in above step.
   • Segment Groups : Use our smart analytics to create and target specific group of users (e.g., Users belonging to top 5 locations OR users who have given a certain answer to certain questions OR users with specific interest tags)
   • Location : Target by Country, by Zip codes, by DMAs and by specific locations with Geo Fence.