After creating your campaign click on "Get" Ad Tag corresponding to your campaign
If you are serving ad via 3rd party server like OAS or Appnexus or Google, paste the ad tag and replace:
${CLICK_URL_ENC} with 3rd party click tracking macro
${CACHEBUSTER} with unique integer value if needed e.g., 1094567
Value of appId in ad tag should be Id of the website on which you wish to integrate the ad tag (Website Id is Id of the website as registered under apps on tapCLIQ)