Segment Users based on their preference or opinion

You can segment users based on their response to certain question (or a group of questions). In order to do this -

1. Select get users - "Who have clicked"
2. Select App or Brand whose users you wish to segment
3. Select one or more questions and their responses - this will select users who have above preferences / opinions.
   
   
   To limit the sample of your data – choose from below mentioned criteria(OPTIONAL)
    

• Start / End Dates: Select the period (to decide on a sample data) over which you wish to segment users.
• Segment users by Time of day (Day Parting):
  Segment users based on the time when they are active. For e.g., with this you can create a segment of users who are active during commute hours, say, 7:00 – 9:00 and 17:00 – 19:00.
  And Click on "Get criteria to build segment" to get more segment criteria
• Segment users based on their devices: Segment users based on their devices.
  
  
   
• Segment users based on where they came from (for websites): Segment users based on the page referrer (this is for Website based targeting)
  
  
   
• Segment users based on geo-location:
  • Specific countries
    
    
     
  • Zip codes or DMAs – e.g., United States (under country), Zip codes: 19103, 19107, 19146 etc.