Understanding Analytics


tapCLIQ provides comprehensive and actionable data with numerous parameters.

  1. Overview:

    Overview, by default, displays aggregated Impressions, Clicks and Click through rateacross all user campaigns (along with it’s country-wise distribution).

    User can – a) Choose the date range for which they want to see the data (by default it is for last 30 days) and also b) Choose a campaign to see campaign specific data




     
  2. Campaign Performance:

    This tab displays dailyperformance of campaign(s) over the selected date range. Along with the daily impression and click data, user can also drill down and see the impression / click distribution, by device and by location.

    User can – a) Choose the date range for which they want to see the data (by default it is for last 30 days) and also b) Choose a campaign to see campaign specific data.




     
  3. Question Detail:

    This tab displays user opinion data for each question of your Question-Answer campaign (along with question views).

    User should select – a) The date range for which they want to see the data (by default it is for last 30 days) and b) Choose a campaign to see campaign specific opinion data




     
  4. User Data:

    This tab displays aggregated user data for your app(s) / brand(s). User data includes – Total users, Active users, Users by device, Users by country, Users by Pin codes and Overall user opinion data.

    User can select a date range to get user data over a specific period and / or select a campaign to get campaign specific user data.






     
  5. Communication:

    This tab displays data on messages delivered – In-App, Push or Email.

    User can select the date range and app for which they want to see the message data




     
  6. Moment:

    This tab displays occurrence of moment(s) by unique users (during app/website usage).




     

 

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